A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining

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Rong, Jia ORCID: 0000-0002-9462-3924, Vu, Huy Quan ORCID: 0000-0003-1947-2879, Law, R and Li, G (2012) A behavioral analysis of web sharers and browsers in Hong Kong using targeted association rule mining. Tourism Management, 33 (4). 731 - 740. ISSN 0261-5177

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/32422
DOI https://doi.org/10.1016/j.tourman.2011.08.006
Official URL http://www.sciencedirect.com/science/article/pii/S...
Subjects Current > FOR Classification > 0801 Artificial Intelligence and Image Processing
Current > FOR Classification > 1503 Business and Management
Current > FOR Classification > 1506 Tourism
Current > Division/Research > College of Science and Engineering
Keywords data mining; behavioural analysis; tourism management; tourists; consumer behaviour; outbound tourism; eWOM; electronic word of mouth
Citations in Scopus 52 - View on Scopus
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