On the Trail of Food and Wine: The tourist search for meaningful experience

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Mason, Robb and O'Mahony, Barry G (2007) On the Trail of Food and Wine: The tourist search for meaningful experience. Annals of Leisure Research, 10 (3/4). pp. 498-517. ISSN 1174-5398


The purpose of this paper is twofold: first, to identify important factors in the development of food and wine trails within the context of culinary tourism and, second, to propose methods by which trail businesses can further build ont he potential of food and wine. The trail development factors identified are the trail as a tourist product, the relevance of alternate food networks, and the identity of the culinary tourist. The research to date suggests that a difficulty facing trail developers is the problem of incorporating a tourism product into what is essentially a cooperative marketing mechanism. This signals a need to develop mechanisms by which the food and wine tourism of a trail can be better presented. The paper thus concludes with suggestions for ways in which trail businesses can construct narratives in order to improve ‘meaningful experiences’ for contemporary culinary tourists.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/3340
Subjects Historical > SEO Classification > 9003 Tourism
Historical > FOR Classification > 1506 Tourism
Historical > FOR Classification > 1504 Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID13494, food and wine trails, networks, identity, experience, narrative, tourism potential
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