Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia
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Altareri, Khaled (2016) Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia. Other Degree thesis, Victoria University.
Abstract
The aim of this study is to compare the cultural difference between Muslims and non- Muslims in regard to MICE tourism to the Kingdom of Saudi Arabia (KSA). A research framework is proposed and tested to achieve this aim.
| Additional Information | Doctor of Business Administration |
| Item type | Thesis (Other Degree thesis) |
| URI | https://vuir.vu.edu.au/id/eprint/33653 |
| Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | consumer behaviour, tourists, visitors, consumers, decision-making, Islam, Muslims, non-Muslims, culture, meeting incentives and events |
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