Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia

Altareri, Khaled (2016) Development of multicultural MICE tourism in the Middle East : the case of Saudi Arabia. Other Degree thesis, Victoria University.

Abstract

The aim of this study is to compare the cultural difference between Muslims and non- Muslims in regard to MICE tourism to the Kingdom of Saudi Arabia (KSA). A research framework is proposed and tested to achieve this aim.

Additional Information

Doctor of Business Administration

Item type Thesis (Other Degree thesis)
URI http://vuir.vu.edu.au/id/eprint/33653
Subjects Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords consumer behaviour, tourists, visitors, consumers, decision-making, Islam, Muslims, non-Muslims, culture, meeting incentives and events
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