Australian Case Studies in Mobile Commerce

Full text for this resource is not available from the Research Repository.

O'Donnell, Jonathan, Jackson, Margaret, Shelly, Marita and Ligertwood, Julian (2007) Australian Case Studies in Mobile Commerce. Journal of Theoretical and Applied Electronic Commerce Research, 2 (2). pp. 1-18. ISSN 0718-1876


Sixteen wireless case studies highlight issues relating to mobile commerce in Australia. The issues include: the need for a clear business case; difficulty of achieving critical mass and acceptance of a new service; training and technical issues, as well as staff acceptance issues; that privacy and security issues arise through the potential to track the location of people and through the amounts of personal data collected; difficulties in integrating with existing back-end systems; projects being affected by changes to legislation, or requiring changes to the law; and that while there is potential for mobile phone operators to develop new billing methods that become new models for issuing credit, they are not covered by existing credit laws. We have placed the case studies in a Fit-Viability framework and analyzed the issues according to key success criteria. While many organizations are keen to use the technology, they are struggling to find a compelling business case for adoption and that without a strong business case projects are unlikely to progress past the pilot stage.

Item type Article
Official URL
Subjects Historical > SEO Classification > 8617 Communication Equipment
Historical > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > School of Law
Historical > FOR Classification > 1801 Law
Historical > FOR Classification > 1005 Communications Technologies
Keywords ResPubID16791, Australia, mobile commerce, wireless applications, fit-viability framework, critical success factors
Citations in Scopus 1 - View on Scopus
Download/View statistics View download statistics for this item

Search Google Scholar

Repository staff login