Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining

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Leung, R, Rong, Jia ORCID: 0000-0002-9462-3924 (external link), Li, G and Law, R (2013) Personality Differences and Hotel Web Design Study Using Targeted Positive and Negative Association Rule Mining. Journal of Hospitality Marketing and Management, 22 (7). 701 - 727. ISSN 1936-8623

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/33802
DOI 10.1080/19368623.2013.723995 (external link)
Official URL http://www.tandfonline.com/doi/abs/10.1080/1936862... (external link)
Subjects Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing
Historical > FOR Classification > 1506 Tourism
Current > Division/Research > College of Science and Engineering
Keywords data mining; hotels; tourism; personality traits; websites
Citations in Scopus 15 - View on Scopus (external link)
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