The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour

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O'Mahony, Barry G and Hall, John (2007) The Influence of Perceived Body Image, Vanity and Personal Values on Food Consumption and Related Behaviour. Journal of Hospitality and Tourism mManagement, 14 (1). pp. 57-69. ISSN 1447-6770

Abstract

Although food is a vital part of the chemical process of life, the manner in which people choose the foods that they eat is subject to a wide variety of external and internal influences. This study employed a sequential mixed method research design to investigate the influence of perceived body image, vanity and personal values on food purchasing behaviour among 18- to 30-year-old females. It was found that although personal values and orientation have a major influence on the food purchasing and consumption process, vanity, physical health and perceived body image were major factors of influence in the purchasing and consumption decision.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/3382
DOI https://doi.org/10.1375/jhtm.14.1.57
Official URL http://www.atypon-link.com/AAP/doi/abs/10.1375/jht...
Subjects Historical > SEO Classification > 9003 Tourism
Historical > FOR Classification > 1506 Tourism
Historical > FOR Classification > 1608 Sociology
Historical > FOR Classification > 2002 Cultural Studies
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords ResPubID13486, influence on food choice, perceived body image, vanity, personal values, food purchasing behaviour – young females, physical health
Citations in Scopus 6 - View on Scopus
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