City branding durch Sportevents

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Linley, Michael ORCID: 0000-0001-5278-1177 (2014) City branding durch Sportevents. In: Marken und Sport : Aktuelle Aspekte der Markenführung im Sport und mit Sport. Pruess, H, Huber, F, Schunk, H and Konecke, T, eds. Springer Gabler, Weisbaden, pp. 235-254.

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Chapter is in German

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/34127
DOI https://doi.org/10.1007/978-3-8349-3695-0_12
ISBN 9783834927514
Subjects Historical > FOR Classification > 1106 Human Movement and Sports Science
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Sports and Exercise Science
Keywords Sports marketing; Brand management; City branding; Sport events
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