A Twenty-First Century Guide to Aldersonian Marketing Thought

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Lamond, David ORCID: 0000-0002-5372-0103 (2006) A Twenty-First Century Guide to Aldersonian Marketing Thought. Journal of Management History, 12 (4). 439 - 440. ISSN 1751-1348

Abstract

Book Review: A Twenty‐First Century Guide to Aldersonian Marketing Thought [(Wooliscroft, B., Tamilia, R. and Shapiro, S. (editors)]

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/34201
DOI https://doi.org/10.1108/jmh.2006.12.4.439.1
Official URL http://www.emeraldinsight.com/doi/full/10.1108/jmh...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords Wroe Alderson
Citations in Scopus 0 - View on Scopus
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