Role of service quality and total attending cost on satisfaction and behaviorial intention to return to a sport event
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Phonthanukitithaworn, C and Sellitto, Carmine 
ORCID: 0000-0001-6119-9242
(2016)
Role of service quality and total attending cost on satisfaction and behaviorial intention to return to a sport event.
In: IRSSM 7 - 7th International Research Symposium in Service Management, 02 August 2016-06 August 2016, Nakhonpathom, Thailand.
| Item type | Conference or Workshop Item (Paper) |
| URI | https://vuir.vu.edu.au/id/eprint/34415 |
| Official URL | http://www.muic.mahidol.ac.th/conferences/irssm7/w... |
| ISBN | 9786162799860 |
| Subjects | Historical > FOR Classification > 1504 Services Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | sporting events; customer satisfaction; customer perceptions; perceived quality; Thailand |
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