Role of service quality and total attending cost on satisfaction and behaviorial intention to return to a sport event

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Phonthanukitithaworn, C and Sellitto, Carmine ORCID: 0000-0001-6119-9242 (2016) Role of service quality and total attending cost on satisfaction and behaviorial intention to return to a sport event. In: IRSSM 7 - 7th International Research Symposium in Service Management, 02 August 2016-06 August 2016, Nakhonpathom, Thailand.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/34415
Official URL http://www.muic.mahidol.ac.th/conferences/irssm7/w...
ISBN 9786162799860
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords sporting events; customer satisfaction; customer perceptions; perceived quality; Thailand
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