Demographic product segmentation in financial services products in Australia and New Zealand
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Lees, Gavin, Winchester, Maxwell 
ORCID: 0000-0001-5458-517X and De Silva, S
(2016)
Demographic product segmentation in financial services products in Australia and New Zealand.
Journal of Financial Services Marketing, 21 (3).
240 - 250.
ISSN 1363-0539
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/34562 |
| DOI | 10.1057/s41264-016-0004-3 |
| Official URL | https://link.springer.com/article/10.1057/s41264-0... |
| Subjects | Historical > FOR Classification > 1502 Banking, Finance and Investment Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | marketing strategy; product segmentation research; banking products |
| Citations in Scopus | 10 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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