Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

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Thyne, Maree and Hede, Anne-Marie (2016) Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. Journal of Marketing Management, 32 (15-16). 1478 - 1493. ISSN 0267-257X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/34607
DOI https://doi.org/10.1080/0267257X.2016.1198824
Official URL http://www.tandfonline.com/doi/abs/10.1080/0267257...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 2102 Curatorial and Related Studies
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords museum experience; service-dominant logic; SD logic
Citations in Scopus 14 - View on Scopus
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