An analysis on human personality and hotel web design: A Kohonen Network approach

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Leung, R, Rong, Jia ORCID: 0000-0002-9462-3924, Li, G and Law, R (2011) An analysis on human personality and hotel web design: A Kohonen Network approach. In: 18th Annual Conference of the International Federation for Information Technologies in Travel and Tourism, 26 January 2011-28 January 2011, Innsbruck, Austria.

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Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/35244
DOI 10.1007/978-3-7091-0503-0_46
Official URL https://link.springer.com/chapter/10.1007/978-3-70...
Subjects Historical > FOR Classification > 0801 Artificial Intelligence and Image Processing
Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1506 Tourism
Current > Division/Research > College of Science and Engineering
Keywords Kohonen Networks; patterns; website designing; websites; user behaviour; humans; people; personalities; clustering
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