Analysing search engine advertising research: Synthesis of two decades of research

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Jafarzadeh, H, Aurum, A, D'Ambra, J and Ghapanchi, Amir ORCID: 0000-0002-1897-0748 (2015) Analysing search engine advertising research: Synthesis of two decades of research. International Journal of Information Systems and Change Management, 7 (4). 308 - 337. ISSN 1479-3121

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/35602
DOI 10.1504/IJISCM.2015.075641
Official URL http://www.inderscience.com/offer.php?id=75641
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1504 Services
Current > Division/Research > College of Science and Engineering
Keywords search engines; marketing; information systems
Citations in Scopus 3 - View on Scopus
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