Analysing search engine advertising research: Synthesis of two decades of research
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Jafarzadeh, H, Aurum, A, D'Ambra, J and Ghapanchi, Amir ORCID: 0000-0002-1897-0748
(2015)
Analysing search engine advertising research: Synthesis of two decades of research.
International Journal of Information Systems and Change Management, 7 (4).
308 - 337.
ISSN 1479-3121
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/35602 |
DOI | https://doi.org/10.1504/IJISCM.2015.075641 |
Official URL | http://www.inderscience.com/offer.php?id=75641 |
Subjects | Historical > FOR Classification > 1503 Business and Management Historical > FOR Classification > 1504 Services Current > Division/Research > College of Science and Engineering |
Keywords | search engines; marketing; information systems |
Citations in Scopus | 3 - View on Scopus |
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