How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs

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Ozmen, E, Oner, M and Khosrowshahi, Farzad (2012) How to Form the Knowledge that Marketers Need? An Approach for Marketers to SMEs. Business Management and Strategy, 3 (1). 61 - 71. ISSN 2157-6068

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/35933
DOI https://doi.org/10.5296/bms.v3i1.1850
Official URL http://macrothink.org/journal/index.php/bms/articl...
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1505 Marketing
Current > Division/Research > College of Science and Engineering
Keywords small businesses; marketing; knowledge management; buying behaviour; truth
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