Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention
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Phonthanukitithaworn, C and Sellitto, Carmine ORCID: https://orcid.org/0000-0001-6119-9242
(2017)
Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention.
Telematics and Informatics, 34 (8).
1477 - 1487.
ISSN 0736-5853
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/36154 |
| DOI | 10.1016/j.tele.2017.06.011 |
| Official URL | https://www.sciencedirect.com/science/article/pii/... |
| Subjects | Historical > FOR Classification > 0806 Information Systems Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > College of Business |
| Keywords | social media; second screen phenomenon; consumer engagement; sport telecast; marketing; sports consumer |
| Citations in Scopus | 18 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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