Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention
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Phonthanukitithaworn, C and Sellitto, Carmine ORCID: 0000-0001-6119-9242
(2017)
Facebook as a second screen: An influence on sport consumer satisfaction and behavioral intention.
Telematics and Informatics, 34 (8).
1477 - 1487.
ISSN 0736-5853
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/36154 |
DOI | https://doi.org/10.1016/j.tele.2017.06.011 |
Official URL | https://www.sciencedirect.com/science/article/pii/... |
Subjects | Historical > FOR Classification > 0806 Information Systems Historical > FOR Classification > 1503 Business and Management Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | social media; second screen phenomenon; consumer engagement; sport telecast; marketing; sports consumer |
Citations in Scopus | 17 - View on Scopus |
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