An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study

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Burgess, Stephen ORCID: 0000-0001-8998-9772, Sellitto, Carmine ORCID: 0000-0001-6119-9242, Cox, C, Buultjens, J and Bingley, Scott ORCID: 0000-0002-9188-5136 (2017) An Innovation Diffusion Approach to Examining the Adoption of Social Media by Small Businesses: an Australian Case Study. Pacific Asia Journal of the Association for Information Systems, 9 (3). 1 - 24. ISSN 1943-7536

Item type Article
URI https://vuir.vu.edu.au/id/eprint/36442
Official URL http://aisel.aisnet.org/pajais/vol9/iss3/2
Subjects Current > FOR Classification > 1005 Communications Technologies
Current > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > Centre for Applied Informatics
Historical > Faculty/School/Research Centre/Department > College of Business
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords small sized enterprises; medium sized enterprises; social media adoption; Australian businesses; case study
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