Dress for fit: An exploration of female activewear consumption

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Zhou, X, Hanlon, Clare ORCID: 0000-0001-5547-5327, Robertson, J, Spaaij, Ramon ORCID: 0000-0002-1260-3111, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Hossack, A and Funk, DC (2018) Dress for fit: An exploration of female activewear consumption. Sport Management Review, 21 (4). 403 - 415. ISSN 1441-3523

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/37158
DOI 10.1016/j.smr.2017.09.001
Official URL https://www.sciencedirect.com/science/article/pii/...
Subjects Historical > FOR Classification > 1106 Human Movement and Sports Science
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords women; clothing; activewear consumption; activewear brands; activewear industry; marketing strategies; experiential benefits; aesthetic benefits; expressive benefits
Citations in Scopus 11 - View on Scopus
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