Dress for fit: An exploration of female activewear consumption
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Zhou, X, Hanlon, Clare 
ORCID: 0000-0001-5547-5327, Robertson, J, Spaaij, Ramon ORCID: 0000-0002-1260-3111, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Hossack, A and Funk, DC
(2018)
Dress for fit: An exploration of female activewear consumption.
Sport Management Review, 21 (4).
403 - 415.
ISSN 1441-3523
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| Item type | Article |
| URI | https://vuir.vu.edu.au/id/eprint/37158 |
| DOI | 10.1016/j.smr.2017.09.001 |
| Official URL | https://www.sciencedirect.com/science/article/pii/... |
| Subjects | Historical > FOR Classification > 1106 Human Movement and Sports Science Historical > FOR Classification > 1505 Marketing Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL) |
| Keywords | women; clothing; activewear consumption; activewear brands; activewear industry; marketing strategies; experiential benefits; aesthetic benefits; expressive benefits |
| Citations in Scopus | 11 - View on Scopus |
| Download/View statistics | View download statistics for this item |
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