Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage?

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Schwarz, Eric ORCID: 0000-0002-2035-7723 (2018) Marketing implications of playing regular season games in international markets: losing “home” domestic advantage or gaining “away” international advantage? In: Routledge Handbook of International Sport Business. Dodds, M, Heisey, K and Ahonen, A, eds. Routledge, Abingdon, Oxon, pp. 79-86.

Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/37367
Official URL https://www.taylorfrancis.com/books/e/978131748653...
ISBN 9781138891548
Subjects Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords business; economics; sport business; international business; sports teams; domestic fans; travel; athletes
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