Advanced Theory and Practice in Sport Marketing

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Schwarz, Eric ORCID: 0000-0002-2035-7723 and Hunter, JD (2008) Advanced Theory and Practice in Sport Marketing. Butterworth-Heinemann, Oxford, UK.

Item type Book
URI https://vuir.vu.edu.au/id/eprint/37404
Edition 1st
ISBN 9780750684910
Subjects Historical > FOR Classification > 1503 Business and Management
Historical > FOR Classification > 1504 Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Keywords sports marketing; marketing
Citations in Scopus 22 - View on Scopus
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