Tourism and Internet Adoption: a Developing World Perspective

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Karanasios, Stan and Burgess, Stephen (2008) Tourism and Internet Adoption: a Developing World Perspective. International Journal of Tourism Research, 10 (2). pp. 169-182. ISSN 1099-2340


This paper provides a new perspective of the realities faced by small tourism enterprises in the developing world. Given the well-recognised value of the Internet in tourism, we sought to identify how entrepreneurs mitigate Internet adoption obstacles such as the inadequate and unreliable telecommunications infrastructure, the cost of the technology, and a lack of knowledge and skills that characterise developing nations. A qualitative study was performed on small tourism enterprises in rural and metropolitan areas of Malaysia and Ecuador. We found that entrepreneurs established ways to overcome obstacles, with some applying quite innovative solutions. This paper helps to understand the role of entrepreneurs in innovation adoption and improve knowledge of Internet appropriation among small tourism enterprises in developing nations. A number of transferable lessons are identified.

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Item type Article
DOI 10.1002/jtr.649
Official URL
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Historical > FOR Classification > 1506 Tourism
Historical > SEO Classification > 8999 Other Information and Communication Services
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID15756, small enterprises, management, tourism, developing countries, internet, qualitative study
Citations in Scopus 50 - View on Scopus
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