Understanding ICT strategy of women small business owners in developing countries: Linking social media use, business strategy and well-being

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Anwar, Misita, Bingley, Scott ORCID: 0000-0002-9188-5136 and Burgess, Stephen ORCID: 0000-0001-8998-9772 (2018) Understanding ICT strategy of women small business owners in developing countries: Linking social media use, business strategy and well-being. In: ACIS2018 - 29th Australasian Conference on Information Systems, 03 December 2018-05 December 2018, Sydney, Australia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/37771
Official URL http://www.acis2018.org/wp-content/uploads/2018/11...
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > FOR Classification > 1503 Business and Management
Historical > Faculty/School/Research Centre/Department > Centre for Applied Informatics
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords SMEs; mobile internet technology; female business owners; women entrepreneurs; marketing strategy
Citations in Scopus 0 - View on Scopus
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