How are young music artists configuring their media and sales platforms in the digital age?

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Leenders, MAAM, Farrell, Mark ORCID: 0000-0002-4561-9451, Zwaan, Koos and ter Bogt, Tom FM (2015) How are young music artists configuring their media and sales platforms in the digital age? Journal of Marketing Management, 31 (17-18). 1799 - 1817. ISSN 0267-257X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/37781
DOI https://doi.org/10.1080/0267257X.2015.1034158
Official URL https://www.tandfonline.com/doi/full/10.1080/02672...
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords market access configurations; musicians; revenues; Netherlands; record labels; marketing; CD; social media; media
Citations in Scopus 4 - View on Scopus
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