Comparing event attendees and their telecast audiences: A case study of a commemorative event

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Hede, Anne-Marie, Thyne, Maree, Josiassen, Alexander and Garma, Romana ORCID: 0000-0002-4887-6680 (2018) Comparing event attendees and their telecast audiences: A case study of a commemorative event. Event Management, 22 (4). pp. 555-569. ISSN 1525-9951

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© 2018 Cognizant, LLC.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/37916
DOI https://doi.org/10.3727/152599518X15239930463163
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords large-scale events, event participants, event telecast participants; event motivations; patriotism; Anzac Day
Citations in Scopus 0 - View on Scopus
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