Determinants of shoppers' checkout behaviour at supermarkets

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Miranda, Mario J (2008) Determinants of shoppers' checkout behaviour at supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 16 (4). pp. 312-321. ISSN 0967-3237


There is a general belief that products bought at store checkouts are selected on hasty inclinations. This study indicates that checkout purchases are commonly infl uenced by store-visit frequencies. Not all checkout purchases can casually be referred to as impulsive because what items shoppers select at checkouts indicate conscious concern with making effi cient use of their shopping time.

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Item type Article
DOI 10.1057/jt.2008.23
Official URL
Subjects Historical > Faculty/School/Research Centre/Department > School of Economics and Finance
Historical > SEO Classification > 9104 Management and Productivity
Historical > FOR Classification > 1505 Marketing
Historical > FOR Classification > 1503 Business and Management
Keywords ResPubID15323, checkouts, aisles, supermarkets, shopping frequency, impulse buying, consumer behaviour, retailing
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