A Consumer Analytics Framework for Enabling Data-Driven Marketing Intervention Methods

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Camilleri, E and Miah, Shah Jahan ORCID: 0000-0002-3783-8769 (2018) A Consumer Analytics Framework for Enabling Data-Driven Marketing Intervention Methods. In: 4th Asia-Pacific World Congress on Computer Science and Engineering 2017 (APWC on CSE 2017), 11 December 2017-13 December 2017, Nadi, Fiji.

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Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/38788
DOI https://doi.org/10.1109/APWConCSE.2017.00011
Official URL https://ieeexplore.ieee.org/document/8487257
ISBN 9781538645307
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > Faculty/School/Research Centre/Department > Centre for Applied Informatics
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords decision making; consumer data; data processing; customer behavior; marketing innovations; business performance
Citations in Scopus 2 - View on Scopus
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