Combining qualitative and quantitative research: semiotics, structuralism, and content analysis
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White, Leanne ORCID: 0000-0002-7898-0091
(2018)
Combining qualitative and quantitative research: semiotics, structuralism, and content analysis.
In:
Handbook of Research Methods for Tourism and Hospitality Management.
Nunkoo, Robin, ed.
Handbooks of Research Methods in Management
.
Edward Elgar, Cheltenham, UK, pp. 373-383.
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Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/39192 |
DOI | 10.4337/9781785366284.00039 |
Official URL | https://www.elgaronline.com/view/edcoll/9781785366... |
ISBN | 9781785366277 |
Subjects | Historical > FOR Classification > 1506 Tourism Historical > Faculty/School/Research Centre/Department > College of Business |
Keywords | tourism; research; hospitality |
Citations in Scopus | 3 - View on Scopus |
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