Combining qualitative and quantitative research: semiotics, structuralism, and content analysis

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White, Leanne ORCID: 0000-0002-7898-0091 (2018) Combining qualitative and quantitative research: semiotics, structuralism, and content analysis. In: Handbook of Research Methods for Tourism and Hospitality Management. Nunkoo, Robin, ed. Handbooks of Research Methods in Management . Edward Elgar, Cheltenham, UK, pp. 373-383.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/39192
DOI https://doi.org/10.4337/9781785366284.00039
Official URL https://www.elgaronline.com/view/edcoll/9781785366...
ISBN 9781785366277
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords tourism; research; hospitality
Citations in Scopus 1 - View on Scopus
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