Marketing Australia's Cultural Heritage: The Sydney Olympic Games Closing Ceremony

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White, Leanne ORCID: 0000-0002-7898-0091 (2018) Marketing Australia's Cultural Heritage: The Sydney Olympic Games Closing Ceremony. In: Cultural Heritage. Campelo, Adriana, Reynolds, Laura, Lindgreen, Adam and Beverland, Michael, eds. Routledge, London, pp. 59-69.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/39195
DOI https://doi.org/10.4324/9781315107264
Official URL https://www.taylorfrancis.com/books/e/978131510726...
ISBN 9781315107264
Subjects Historical > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords Heritage; Culture; Business
Citations in Scopus 1 - View on Scopus
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