A Framework for Electronic Marketing: Experiences of an Early Internet Adopting Australian Winery

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Sellitto, Carmine (2008) A Framework for Electronic Marketing: Experiences of an Early Internet Adopting Australian Winery. Market Management: Marketing and Communication, 8 (2). pp. 48-61. ISSN 1779-3572

Item type Article
URI https://vuir.vu.edu.au/id/eprint/3938
Subjects Historical > Faculty/School/Research Centre/Department > School of Management and Information Systems
Current > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 970108 Expanding Knowledge in the Information and Computing Sciences
Keywords ResPubID15762. winery, stragegy, e-marketing, website ordering, Australian wine industry
Citations in Scopus 0 - View on Scopus
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