A comparative study on young-adult decision-making behaviour in regions within Malaysia

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Keoy, KH, Yee, Audrey Sin Lye and Hassan, P (2012) A comparative study on young-adult decision-making behaviour in regions within Malaysia. International Journal of Business Competition and Growth, 2 (1). pp. 52-83. ISSN 2042-3845

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/39889
DOI 10.1504/ijbcg.2012.044056
Official URL https://www.inderscience.com/info/inarticle.php?ar...
Subjects Historical > FOR Classification > 1402 Applied Economics
Historical > FOR Classification > 1503 Business and Management
Current > Division/Research > Graduate School of Business
Keywords buying behavior ; young-adult consumers ; East Malaysia ; business competition ;
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