External Information Search: Students and Australian Universities

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Brennan, L, Watne, Torgeir and Parker, L (2012) External Information Search: Students and Australian Universities. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI https://vuir.vu.edu.au/id/eprint/39942
Subjects Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords students; decision making; information search; university; marketing communications; advertising; interactive engagement
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