Tennis influencers: the player effect on social media engagement and demand for tournament attendance
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Chmait, Nader ORCID: 0000-0002-3152-382X, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Eime, Rochelle ORCID: 0000-0002-8614-2813, Robertson, Samuel ORCID: 0000-0002-8330-0011, Sellitto, Carmine ORCID: 0000-0001-6119-9242 and Reid, Machar (2020) Tennis influencers: the player effect on social media engagement and demand for tournament attendance. Telematics and Informatics, 50. p. 101381. ISSN 0736-5853
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/40147 |
DOI | 10.1016/j.tele.2020.101381 |
Official URL | https://www.sciencedirect.com/science/article/abs/... |
Subjects | Historical > FOR Classification > 0806 Information Systems Historical > FOR Classification > 0899 Other Information and Computing Sciences Current > Division/Research > Institute for Health and Sport |
Keywords | sports fans ; professional tennis information systems ; grand slam ; social media engagement ; social media research ; sports economics |
Citations in Scopus | 22 - View on Scopus |
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