Tennis influencers: the player effect on social media engagement and demand for tournament attendance

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Chmait, Nader ORCID: 0000-0002-3152-382X, Westerbeek, Hans ORCID: 0000-0001-5092-9676, Eime, Rochelle ORCID: 0000-0002-8614-2813, Robertson, Samuel ORCID: 0000-0002-8330-0011, Sellitto, Carmine ORCID: 0000-0001-6119-9242 and Reid, Machar (2020) Tennis influencers: the player effect on social media engagement and demand for tournament attendance. Telematics and Informatics, 50. p. 101381. ISSN 0736-5853

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/40147
DOI https://doi.org/10.1016/j.tele.2020.101381
Official URL https://www.sciencedirect.com/science/article/abs/...
Subjects Historical > FOR Classification > 0806 Information Systems
Historical > FOR Classification > 0899 Other Information and Computing Sciences
Current > Division/Research > Institute for Health and Sport
Keywords sports fans ; professional tennis information systems ; grand slam ; social media engagement ; social media research ; sports economics
Citations in Scopus 9 - View on Scopus
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