An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals

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Strand, Anna and Robertson, Martin ORCID: 0000-0002-5787-8549 (2020) An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24 (6). pp. 769-788. ISSN 1525-9951

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Copyright © 2020 Cognizant, LLC.

Item type Article
URI https://vuir.vu.edu.au/id/eprint/40820
DOI https://doi.org/10.3727/152599520X15894679115538
Official URL https://www.ingentaconnect.com/content/cog/em/2020...
Subjects Historical > FOR Classification > 1506 Tourism
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
Keywords music event; communication; digital natives; consumer perception; social network analysis; brand experience
Citations in Scopus 0 - View on Scopus
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