Targeted interventions to help reactivate and retain deferred donors. Study 1: sending a reminder to donors whose deferral is coming to an end: testing the most effective time, message type and message mode

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Gemelli, Carley, Kruse, Sarah, Thijsen, Amanda, Van Dyke, Nina ORCID: 0000-0002-8872-3451 and Davison, Tanya (2019) Targeted interventions to help reactivate and retain deferred donors. Study 1: sending a reminder to donors whose deferral is coming to an end: testing the most effective time, message type and message mode. Project Report. Australian Red Cross Blood Service, Melbourne, Victoria. (Unpublished)

Item type Monograph (Project Report)
URI http://vuir.vu.edu.au/id/eprint/40846
Subjects Current > FOR Classification > 1117 Public Health and Health Services
Current > Division/Research > Mitchell Institute
Keywords deferral; retention; blood donor; reminder; timing; content
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