To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2020) To Big Go the Spoils. Empirical Evidence of the Advantages of Large Players in Global and Local Markets. In: Handbook of Cross-Cultural Marketing Research. Browdowski, Glen and Schuster, Camille, eds. Research Handbooks in Business and Management series . Edward Elgar Publish, London, pp. 152-164.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/41275
DOI https://doi.org/10.4337/9781788978545.00019
Official URL https://www.elgaronline.com/view/edcoll/9781788978...
ISBN 9781788978538
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > First Year College
Keywords double jeopardy law, duplication of purchase law,
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