Sport sponsorship alliances: relationship management for shared value

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Morgans, A, Adair, D, Taylor, Tracy ORCID: 0000-0002-8847-7692 and Hermens, A (2014) Sport sponsorship alliances: relationship management for shared value. Sport Business and Management, 4 (4). pp. 270-283. ISSN 2042-678X

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/41405
DOI https://doi.org/10.1108/SBM-12-2013-0044
Official URL https://www.emerald.com/insight/content/doi/10.110...
Subjects Historical > FOR Classification > 1504 Services
Current > Division/Research > Institute for Health and Sport
Keywords sport; sponsorship; sport event
Citations in Scopus 20 - View on Scopus
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