Sport sponsorship alliances: relationship management for shared value
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Morgans, A, Adair, D, Taylor, Tracy ORCID: 0000-0002-8847-7692 and Hermens, A
(2014)
Sport sponsorship alliances: relationship management for shared value.
Sport Business and Management, 4 (4).
pp. 270-283.
ISSN 2042-678X
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Item type | Article |
URI | https://vuir.vu.edu.au/id/eprint/41405 |
DOI | https://doi.org/10.1108/SBM-12-2013-0044 |
Official URL | https://www.emerald.com/insight/content/doi/10.110... |
Subjects | Historical > FOR Classification > 1504 Services Current > Division/Research > Institute for Health and Sport |
Keywords | sport; sponsorship; sport event |
Citations in Scopus | 25 - View on Scopus |
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