Arts Marketing and Web 2.0-Based Audience Development Initiatives

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Hede, Anne-Marie ORCID: 0000-0002-6204-7088 (2013) Arts Marketing and Web 2.0-Based Audience Development Initiatives. In: The Routledge Companion to Arts Marketing. OReilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A, eds. Routledge Companions in Business, Management and Accounting . Routledge, pp. 151-160.

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Item type Book Section
URI https://vuir.vu.edu.au/id/eprint/41540
DOI https://doi.org/10.4324/9780203748817.ch15
Official URL https://www.taylorfrancis.com/books/e/978020374881...
ISBN 9780415783507 (print) 9780203748817 (online)
Subjects Historical > FOR Classification > 1505 Marketing
Current > Division/Research > Institute for Sustainable Industries and Liveable Cities
Keywords Web 2.0; online communication; arts organizations; marketing; Te Papa Museum; Melbourne Writers' Festival; Pozible; Opera Australia
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