Arts Marketing and Web 2.0-Based Audience Development Initiatives
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Hede, Anne-Marie ORCID: 0000-0002-6204-7088
(2013)
Arts Marketing and Web 2.0-Based Audience Development Initiatives.
In:
The Routledge Companion to Arts Marketing.
OReilly, Daragh, Rentschler, Ruth and Kirchner, Theresa A, eds.
Routledge Companions in Business, Management and Accounting
.
Routledge, pp. 151-160.
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Item type | Book Section |
URI | https://vuir.vu.edu.au/id/eprint/41540 |
DOI | 10.4324/9780203748817.ch15 |
Official URL | https://www.taylorfrancis.com/books/e/978020374881... |
ISBN | 9780415783507 (print) 9780203748817 (online) |
Subjects | Historical > FOR Classification > 1505 Marketing Current > Division/Research > Institute for Sustainable Industries and Liveable Cities |
Keywords | Web 2.0; online communication; arts organizations; marketing; Te Papa Museum; Melbourne Writers' Festival; Pozible; Opera Australia |
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