Case study of processing firm-distributor firm outsourcing alliance

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Bhaskaran, Suku and Jenkins, Helen (2009) Case study of processing firm-distributor firm outsourcing alliance. Journal of Manufacturing Ttechnology Management, 20 (6). pp. 834-852. ISSN 1741-038X


The purpose of this paper is to review and discuss a distribution outsourcing alliance between a small-to-medium scale food processor and a national distributor of frozen and chilled food products. The paper discusses the influence of market dynamics, core and differentiated competencies and strategic intents on alliance formation and operations in the small-to-medium scale food enterprise sector.

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Item type Article
DOI 10.1108/17410380910975104
Official URL
Subjects Current > Division/Research > Other
Historical > FOR Classification > 1503 Business and Management
Historical > SEO Classification > 970115 Expanding Knowledge in Commerce, Management, Tourism and Services
Keywords ResPubID17686. distribution management, outsourcing, strategic alliances, joint ventures, SMEs, supply chain management, processing firm, distributor firm, food industry, food enterprises
Citations in Scopus 3 - View on Scopus
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