Global Marketing

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Winchester, Tiffany (2017) Global Marketing. In: Marketing Theory, Evidence, Practice. Sharp, Byron, ed. (2nd ed.) Oxford University Press, Melbourne.


It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process.This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support ...

Item type Book Section
Edition 2nd
Official URL
ISBN 9780195590296
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > Division/Research > First Year College
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