Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism

Download

Full text for this resource is not available from the Research Repository.

Export

Hede, Anne-Marie and Stokes, Robyn (2009) Network Analysis of Tourism Events: An Approach to Improve Marketing Practices for Sustainable Tourism. Journal of Travel and Tourism Marketing, 26. pp. 656-669. ISSN 1054-8408

Abstract

Farmers’ markets have recently emerged as a new tourism event around the globe. Yet, little information is known about them. This article explores the network of stakeholders associated with farmers’ markets through a qualitative analysis over a period of time of an Australian farmers’ market. Multiple methods of data collection were used to build a case study of the farmers’ market. The findings highlight the acute need for this farmers’ market, and potentially many others that are similar, to strategically establish an appropriate and effective network of stakeholders for both organizational longevity and tourism sustainability.

Dimensions Badge

Altmetric Badge

Item type	Article
URI	https://vuir.vu.edu.au/id/eprint/4336
DOI	10.1080/10548400903280758
Official URL	http://www.tandfonline.com/doi/abs/10.1080/1054840...
Subjects	Historical > SEO Classification > 9003 Tourism Historical > FOR Classification > 1504 Services Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords	ResPubID17546, network analysis, tourism events, farmers markets, strategy
Citations in Scopus	24 - View on Scopus
Download/View statistics	View download statistics for this item