Innovation Strategies of New Product Development (NPD)

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Chaochotechuang, Preecha, Daneshgar, Farhad ORCID: 0000-0002-0356-0981 and Sindakis, Stavros ORCID: 0000-0002-3542-364X (2015) Innovation Strategies of New Product Development (NPD). International Journal of Knowledge and Systems Science, 6 (2). pp. 57-75. ISSN 1947-8208

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Item type Article
DOI 10.4018/IJKSS.2015040104
Official URL
Subjects Current > FOR (2020) Classification > 3506 Marketing
Current > FOR (2020) Classification > 3507 Strategy, management and organisational behaviour
Current > Division/Research > VU School of Business
Keywords customer needs, knowledge transfer, competitive advantages
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