The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands

Miranda, Mario J (2001) The Influence of Price Reductions on Shoppers' Reference Price and Reservation Price when Upgrading to Premium Brands. Journal of Targeting, Measurement and Analysis for Marketing, 10 (1). pp. 42-54. ISSN 0967-3237

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/438
DOI https://doi.org/10.1057/palgrave.jt.5740032
Official URL https://link.springer.com/article/10.1057/palgrave...
Subjects Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Keywords price specials, reference price, reservation price, premium brand, retail, retailers, retailing, stores, marketing
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