King, Brian and Tang, Cam Hong (2009) China's Outbound Tourism during the 1980s - A Socio-Political Perspective. Anatolia: An International Journal of Tourism and Hospitality Research, 20 (1). pp. 18-32. ISSN 1303-2917

Abstract

Through the introduction of the Open Door and Reform Policy in the late 1970s and the ensuing period of social upheaval and restructuring during the 1980s, the China outbound travel phenomena exhibited some distinctive characteristics which are not readily explainable using the established tourism theories. The literature has generally characterised international leisure travel as a discretionary prompted by motivators (e.g. reason for travel), and facilitators (e.g. discretionary income and available leisure time). Drawing upon an examination of Guangdong residents and their attitudes to the travel phenomena during the 1980s, this exploratory paper proposes a model of outbound tourism behaviour which explores the interrelationship between migration and tourism and incorporates the concept of socio-political change occurring in the source market.

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