A determination of destination competitiveness for Taiwan’s hot springs tourism sector using the Delphi technique

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Lee, Cheng-Fei and King, Brian (2009) A determination of destination competitiveness for Taiwan’s hot springs tourism sector using the Delphi technique. Journal of Vacation Marketing, 15 (3). pp. 243-257. ISSN 1356-7667

Abstract

This study proposes a guiding framework for the future development of hot springs tourism in Taiwan, drawing upon the factors influencing the competitiveness of the sector. The importance of each of the factors is evaluated using a modified version of the Delphi technique. An expert panel was drawn up and following three rounds of discussion, arrived at a consensus on the following determinant groupings (a total of 76 items): tourism destination resources and attractors (27 items), tourism destination strategies (33 items), and tourism destination environments (16 items). The results highlight prospective priority areas for bringing about improvements in the hot springs tourism domain. It was found that there should be an emphasis on measures to ensure the safety and security of hot springs bathing, on the application of sustainability principles to hot springs related enterprises, and on the development of policies and plans. Further research is needed to validate the applicability of the proposed guiding framework, drawing upon a wider range of perspectives, including outside Taiwan.

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/4404
DOI https://doi.org/10.1177/1356766709104270
Official URL http://jvm.sagepub.com/content/15/3/243.full.pdf
Subjects Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > FOR Classification > 1506 Tourism
Historical > SEO Classification > 9003 Tourism
Keywords ResPubID17567, competitive analysis, Delphi study, hot springs tourism, Taiwan
Citations in Scopus 39 - View on Scopus
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