Hanlon, Clare ORCID: 0000-0001-5547-5327, Taylor, Tracy ORCID: 0000-0002-8847-7692, O'Brien, Wendy and Toohey, Kristine (2022) Exploring (semi) professionalization in women’s team sport through a continuum of care lens. Journal of Sport Management. ISSN 0888-4773

Abstract

Professional team male-dominated sports have been built on masculine values; however, these values are challenged by the increasing number of women athletes entering this workplace. In this research, we explore the suitability and gender appropriateness of existing management processes and practices through three women’s professional and semiprofessional leagues. Drawing on a feminist perspective of continuum of care, players (n = 36) and organizational representatives (n = 28) were interviewed to gain insights into how athletes and organizations contend with their rapidly evolving workplaces. Framed around the values of affirmation, empowerment, and belonging, the continuum of care contrasts players’ everyday experiences of care with how organizations administer care. The research contributes through application of the feminist continuum of care. We present considerations for the management of female professional athletes in ways that are careful and an alternative value system that is affirmative, inclusive, and empowering.

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